The ads that appear on this blog are generated on an intelligent principle. A search of the blog is carried out which involves multiple queries of the content. This is a basic approach to searching as used in databases.
Database searches are based on SQL (structured query language). They can search for exact information or alike information. An SQL query such as:
select all things from bloghoster where text LIKE "%parrot%"
will find all texts which have the word parrot in them in the database "bloghoster".
Targeted internet ads work in a similar way. They look for a word in a body of text and select an ad which matches that word.
The problem is that this approach to advertising fails badly to match because it is too simple. If I write a blog article about wild parrots I get advertising about buying birds which have been cruelly treated and locking them in cages. If I write about love I get ads about pornography. If I write about nuclear accidents I get ads for plutonium shares.
The information technology is too crude. Let us have some intelligence in the search procedures. Otherwise the contradiction between ads and content becomes unacceptable to writers and readers.









)


